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My experience

20+ years’ professional marketing experience

I’ve worked with a broad range of B2B tech companies. The common thread? A desire to drive commercial growth through marketing. Below are just a few examples of work I’ve done – for more information on my career, check out my LinkedIn profile.

Provision of Go-To-Market advisory

I provided Go-To-Market advice to a Dublin-based InsurTech company seeking to accelerate commercial traction.

The advice included B2B sales and marketing best practices tailored to the insurance industry’s long sales cycle; guidance on how to run a founder-led sales process; and periodic progress check-ins to ensure progress.

Creation of B2B marketing foundations

I built a best practice lean, scalable B2B marketing strategy and foundations for a young UK-based PropTech company targeting the US market.

Taking a low-cost, high-impact approach, the work involved planning and delivery across all channels, including: website, SEO, paid media, social, PR, content, email, sales enablement, and events.

Design & execution of multi-lingual SEO content operation

I designed and ran a new, multi-lingual content production operation for a US-based HRTech company.

The scope included defining and implementing scalable multi-market, multi-lingual processes and guidelines for 6 markets; recruiting and managing a team of local content writers; and liaison and project management across brand, design, SEO, content, and development teams in 5 countries..

MarTech consolidation, website & CRM migration

I reviewed the software stack used by a UK-based ResTech company’s commercial team, and recommended migration to a single, consolidated platform.

The migration project included setting up a CRM from scratch, importing historical and current data, and creating reporting; importing and setting up email marketing data and templates; and the selection and implementation of a new website template, and creation of a new website with refreshed content.