B2B Marketing Services
Fractional marketing leadership & delivery
WHAT YOU GET
An experienced marketing leader to head up marketing on a fractional or part-time basis.
The option to include hands-on marketing program delivery.
WHEN YOU NEED IT
If you’re establishing a lean marketing function from scratch, need to coordinate a roster of freelancers, or have a team who need management, direction, and/ or help prioritising and connecting day-to-day activity with both short-term and strategic outcomes.
HOW MUCH
From 2 days per week, with a minimum commitment of 3 months.
Interim marketing resource
WHAT YOU GET
An experienced marketer who creates, supports, and delivers strategy, planning, and actual assets.
A temporary colleague who’s embedded in your marketing team for the duration of the engagement.
WHEN YOU NEED IT
If you have a marketing role you need to fill temporarily due to parental leave or hiring difficulties.
Or maybe you want to scope out and test-drive a senior marketing role before making a permanent hire.
HOW MUCH
Typically from 3-4 days/ week, with a minimum commitment of 3-6 months.
Marketing advisory
WHAT YOU GET
Strategic oversight, advice and coaching from a marketer whose expertise spans strategy through to hands-on execution.
WHEN YOU NEED IT
If you need ongoing expert B2B marketing guidance or mentoring for founders, to support sales, and/ or for your in-house marketing team.
Particularly valuable if you’re new to B2B as a GTM, and/ or have a complex product or long sales cycle to contend with.
HOW MUCH
Starts at 1-2 days/ month, with a minimum commitment of 3-6 months.
Strategic projects
WHAT YOU GET
Temporary capacity expansion to enable fast, effective delivery of key projects from an experienced marketer.
WHEN YOU NEED IT
If you have impactful projects you need to deliver but lack the internal capacity to resource them.
For example, website or CRM migration, new software or vendor selection, new vertical GTM sales materials, periodic marketing strategy review, or content asset production.
HOW MUCH
Duration varies based on project scope; a typical minimum commitment is 4 days.
Bespoke engagements
Have something else in mind?
I’m happy to work on a custom engagement that’s tailored to your specific marketing needs, or to recommend alternative providers if I’m not the right fit!